ALWAYS give the perfect lead to sales with lead scoring
From recent research from Hubspot and LinkedIn it appears that 95% of questioned marketers think that the quality of leads is top priority. On the other hand only 5% is convinced that they supply the...
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The difference between email- and marketing automation software
Aberdeen research shows that in 91% of best performing companies marketing and sales connect well. Marketing automation helps with fine-tuning between marketing and sales, email systems as they are...
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How can digital body language help with approaching leads more effectively?
Would you like to know more about the online behavior of your website visitors? Because you know it will help you with marketing? Would you also like to get to higher conversions in three steps?...
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B2B case studies: How Marketing takes advantage of a hidden sales cycle
These days, buyers are much better informed about the products or services they are interested in. They orient themselves in early stages, even before the first contact with Sales. The time that Sales...
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The 5 main reasons for marketing automation in B2B
According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate...
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Boost B2B buyer engagement with marketing automation
Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are...
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Marketing automation: increasing the number of qualified leads
In a previous article, we discussed how marketing automation is helping B2B marketers overcome one of their biggest challenges: relevant engagement with their target audience. The second biggest...
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